Chris Muckell – CHIPS Ashford

Why I chose franchising?

I’d always wanted to work for myself in a retail environment, and being an avid gamer, a video games store was the best fit for my interests. I wanted to be in business in something I know and enjoy. I knew that if I’d set up on my own as a solo site independent I would struggle to survive, so decided franchising was the best avenue to take as I could rely on support of the franchisors and their experience and buying power.

What I did before taking up franchising?

I worked as an Assistant Accountant for 3 years at P&O, prior to that I’ve worked as a buyer for a large hotel and also as a trainee manager for Sainsbury’s.

My funds came from a recent property development that my partner Lynette and I recently sold. I took a business loan under the Small Firms Loan Guarantee Scheme for the remaining balance.

The training and support I received from CHIPS:

I initially did two-days work experience in Letchworth. I later did two weeks training in Stockton and Hartlepool. Although on the face of things there is a lot of info to take in, everyone in CHIPS is very helpful and willing to offer help and advice at anytime.

When I opened we had Martin Gillson from head office with us for three days after opening to help us with any problems, but even after that everyone is just a phone call away.

The challenges I have faced:

The biggest challenge was the break-in we suffered 10 days after opening. There was a lot of damage to the shop due to the forced entry and as a result of the break-in we had a very limited level of stock. We did, however, receive a lot of publicity which at least told people we had opened.

My advice to someone thinking of buying their first franchise:

Make sure it is something that you enjoy. Speak to other franchisees and ask about their experiences. I spoke to a number of franchisees before I even considered travelling and approaching CHIPS.

Also if you are considering taking on a franchise as a partnership, make sure the partnership fits and you can rely on each other.

My plans for the future:

Initially I plan to promote CHIPS Ashford in the area and make sure our customers leave happy and keep coming back.

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