A DOUBLE FOR IBBY

It’s double delight for a Stockton retailer after scooping a top award for the second year in a row.

CHIPS Stockton, opened two years ago by franchisee Ibby Hussain and his brother Nasser, has just been named the video games chain’s Store of the Year.

Ibby and Nasser, who run the Silver Street store, scooped the title, an engraved trophy, store plaque and £250 prize at the 5th CHIPS Annual Christmas Conference.

It has been an exciting time for 35-year-old Ibby who opened his own CHIPS store September 2004. Last year he scooped the chain’s Newcomer of the Year Award, he has just become a father for the second time and has now won another top title.

Ibby joined CHIPS 19 years ago as a Youth Trainee and bought the Silver Street store previously owned by Chipsworld Ltd in 2004. “To win twice in a row in two different categories is fantastic,” said Ibby. “My brother Nas and I work really hard to provide a great service in Stockton and it is fantastic that are efforts are recognised and rewarded.”

More than 100 CHIPS franchisees, staff and guests gathered at Ramside Hall in County Durham for the event which attracted big names in the video games world such as Microsoft, Nintendo, Sony, Electronic Arts, Team Playstation and Powerplay to name just a few.

The Store of the Year Award was sponsored by CHIPS Magazine publisher Faragher Jones and was awarded to the franchise team which operates as close to the CHIPS’ ideal as possible.

To win this award the store must be immaculate, the team must give the very best customer service, the stock holding and presentation must be top-notch.

CHIPS Joint MD Don McCabe said: “The customer service offered at CHIPS Stockton really is second to none and the store always looks absolutely superb. We would like to be able to clone Ibby and his store across the country and that is why we use him and his store to train all our new franchisees.”

CHIPS Stockton is open Monday to Saturday, 9.30am to 5.30pm, and sells all the latest Playstation, X-box, GameCube and GameBoy consoles, games and accessories plus a host of PC, retro and second-hand products.

CHIPS, which is based in Borough Road, Middlesbrough, has ten company-owned stores including outlets in Middlesbrough, Redcar, Darlington, Northallerton & Sunderland, an award-winning e-commerce site, www.chipsworld.co.uk. and 22 franchise outlets across the UK.

Another CHIPS store will open before Christmas in Longton, Staffordshire, and more are planned for next year.

November 2006

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