Christmas has arrived early once again for CHIPS video games chain.

For the third year out of four the North-East based video games chain has opened a new store just days before Christmas.

CHIPS Ashford in Kent opened its doors today (Friday, December 16) just nine days after CHIPS took over the lease and a record-breaking shopfit.

It is the chain’s 29th outlet to open across the UK and more are planned next year.

CHIPS Joint Managing Director Nik Agar said: “Every year we say we won’t open a store in December because it is a very busy time for us and practically every year we do.

“This is a franchise store run by Chris Muckell and Stuart McNeill and things have moved very fast since they decided to take on a CHIPS franchise in October.

“Once the site was found and secured we knew we could move very quickly to get it open before Christmas. Our shopfits usually take two-and-a-half weeks but this has been completed in nine days, which is a record for us.

“Last December we managed to open our store in Newcastle-Under-Lyme in 11 days so we are getting faster – or rather our shopfitters are.”

The release of the Xbox 360, Sony’s PSP and Nintendo’s DS and Gameboy Micros have made 2005 a fantastic year for the games industry. “Chris and Stuart are opening at a very exciting time,” said Nik. “We already have franchisees signed up for next year and CHIPS will continue to grow.

CHIPS has nine company-owned stores in Middlesbrough, Sunderland, Darlington, Redcar, Northallerton, Bishop Auckland, Letchworth, Chorley and Hereford. There is also an award-winning e-commerce site There are 19 franchise stores in Stafford, Skipton, Norwich, Hartlepool, Arnold, Lytham St Annes, Chorley, Yeovil, Consett, Chester Le Street, Guisborough, Edinburgh, Chorlton, Portslade, Orpington, Stockton, Otley, Newcastle-Under-Lyme, Woodley and now Ashford. More stores are planned for next year.


For further information contact Debra McCabe on 01642 658001. This release and hi-res photographs can be downloaded from

This entry was posted in Press Releases. Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Chips Magazines
    Independent Retailer Of The Year