Paul Whitfield
Pat Whitfield
Alan Whitfield
CHIPS Guisborough
Paul Whitfield inside CHIPS Guisborough
DIARY DATES
STORE NEWS
CHIPS GAMERS HAVE HOTTEST NEWS AT FINGERTIPS
CHIPS Guisborough customers now the hottest news from the world of video games at their fingertips.
The store, which is part of the UK’s largest independent games chain, has been testing the very latest interactive information system – the Xplace Games Advisor – with great results.
Visitors to the store in Market Place, Guisborough, can now access comprehensive information about the latest releases, Top Ten charts, recommendations and the complete games product range of the store, including pre-owned.
Gamers will have access to product descriptions, product images, trailers and screenshots on each.
Additionally, the interactive terminals inform about the age ratings and the different consoles on which games are available. Customers are able to search for their favourite product directly or are given advice via different category searches, for example children’s software.
CHIPS staff pride themselves on offering excellent customer service and product knowledge, but this kiosk terminal, supplied by German manufacturer Xplace GmbH, allows them check information themselves when stores are busy.
Paul Whitfield, franchisee of CHIPS Guisborough, said: “After a one-month trial we are very happy with the Xplace games advisor. Our customers really love to hunt for their favourite games on the games terminal.
“It’s also become extremely useful for our customers looking at the pre-owned games we sell in-store”, said Paul.
Ian Laycock, UK Sales Manager for Xplace GmbH, said: “Our terminals have been very well accepted by CHIPS customers”.
“Some stores are recording more than 2,000 clicks a week, which is excellent for independent games stores.”
Currently CHIPS has almost 30 stores in the UK, both owned and franchised. Each store buys, sells and trades new and second-hand consoles, games and accessories.
GAME REVIEWS
Read Guisborough franchisee Paul Whitfield’s review of the hottest games on the shelves. Just click on the links below to get the low down.
SpiderMan: Shattered Dimensions – Sept 7
The Last Airbender – Print Aug 17
Sniper Ghost Warrior – July 20
Sonic Classic Collection – April 16
